BRIEF
Develop a uniform set of collateral templates that achieve visual consistency relating to each of the Industry Practice Groups (IPGs). The templates should speak as one company and be reflective of the mature organisation we are but with subtle distinctions for each practice group. The templates will be used to execute consistency across sell and fact sheets, brochureware, PPTs and other related documents. It will include updating existing documentation drawn from current BU collateral and new documentation.
Develop a uniform set of collateral templates that achieve visual consistency relating to each of the Industry Practice Groups (IPGs). The templates should speak as one company and be reflective of the mature organisation we are but with subtle distinctions for each practice group. The templates will be used to execute consistency across sell and fact sheets, brochureware, PPTs and other related documents. It will include updating existing documentation drawn from current BU collateral and new documentation.
BROADER OBJECTIVES
Consistent collateral suites will be a core component of the GBDs toolkit as they introduce Thomson Reuters to new business partners in these critical market growth areas. They are all pan-TR approaches that leverage the best of our offerings. As these are markets we haven’t traditionally played in, the need for a comprehensive suite of materials that are complementary and resonate with clients is paramount.
